The Soul Patch

The Soul Patch is a locally-loved greenhouse bringing seasonal blooms and houseplants to farmers markets and neighborhood grocers year-round. I created a logo and identity that feels rooted and soulful—with hand-drawn botanical illustrations, vintage-inspired type, and a whimsical hummingbird that ties it all together. The organic letterforms and illustrated flora echo the care, craft, and community behind every plant grown & sold.