WD Partners Website Rebrand

2025

Columbus

As the project design lead for WD Partners’ 2026 website rebrand, I spearheaded a full redesign focused on creating a more buyer-centric, intuitive, and visually engaging user experience. I crafted a platform that feels seamless and inspiring for prospective clients — improving navigation, enhancing storytelling, and introducing dynamic moments of motion that bring WD’s work and impact to life. You can experience the site experience for yourself! https://www.wdpartners.com/

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A buyer-centric designed Solutions page

Rather than a service-driven case study flow, we opted for a fully-integrated, storytelling approach to sharing our projects. Each case study has it’s own flavor and personality that shines through its graphics and language.

An About Page that shines with WDNA

This couldn’t be a WD website without an About page that bursts with personality and pride in our WDNA values. With a majority of site visitors being new hire prospects, it’s important that the About Page invites and inspires, while also giving a glimpse into our global cross collaboration.

Multi-option navigation creates a seamless user experience. The full site follows a “Brand/ Ops/ Build” structure to exploring WD’s services, always relating back to the Venn Diagram graphic.

Revised storytelling Case Studies